The honest version.
What coaching is, and what it is not
Most people I work with are not falling apart; they are holding a lot, doing it well enough, and quietly running low.
Coaching is not therapy and it is not a pep talk. It is a steady hour, every week or two, where we get the noise out of your head, name what matters most, and build a plan small enough that you will follow it. You set the direction, while I help you hold the wheel and keep you honest about the next step.
A typical season of coaching runs eight to twelve sessions, and the arc tends to follow a recognizable shape. The first sessions put the whole picture on the table: the job, the relationships, the obligations, and the quiet pressures sitting underneath them. The middle sessions are where the work happens, as we test small changes against real weeks and keep the ones that hold up. By the end, most clients carry a shorter list, a steadier routine, and a clearer sense of which commitments deserve their energy and which ones never did.
Between sessions, you live your life and run the experiment we agreed on, whether that is one hard conversation, one boundary, or one block of protected time on the calendar. When something works, we build on it the next time we meet. When something falls flat, the miss becomes useful information about what to adjust, instead of one more reason to feel behind.
If what you need is clinical care, I will say so and help you find it, with no pressure and no games along the way. See how coaching and therapy differ →
What we work on.
Four ways people work with Jake
Leadership Coaching
For new managers, founders, and anyone suddenly responsible for other people, so you can lead without losing yourself.
Explore this ›.
Life Transitions
Career pivots, moves, burnout, and the slow middle of life: find your footing when the ground keeps moving underneath you.
Explore this ›.
Confidence & Direction
When you feel stuck, scattered, or stalled, coaching turns vague pressure into a concrete plan you will follow through on.
Explore this ›.
Relationship Coaching
Communication, boundaries, dating, and showing up better for the people who matter, in a way that stays practical instead of preachy.
Explore this ›.How it works.
Simple, low pressure, and built around you
Book a free intro call.
We spend about twenty minutes talking through what is going on and whether coaching is the right fit, with no pitch at the end.
Set a clear focus.
Together we name the one or two things that would change the shape of your week, your work, or a relationship.
Meet and make progress.
We meet by video every week or two, and you leave each session with a concrete next step and someone in your corner.
What you walk away with: a clear head, a plan you will follow, and steady momentum instead of vague pressure.
Honest about the difference.
Coaching or therapy? Here is how to tell.
They are different tools for different jobs, and being clear about that distinction is part of doing this work responsibly. Coaching is a fit when you are steady enough day to day and ready to move forward on something specific.
- You are functioning, but stuck, scattered, or stalled.
- You want to lead better, decide better, or build a habit.
- You are navigating a transition and want a clear next step.
- You want a steady, honest thinking partner, not a diagnosis.
Simple pricing.
No mystery, no high-pressure packages
A free conversation first, then one flat rate. Pay as you go, stop any time.
- Intro call
- Free, about twenty minutes, and no obligation attached.
- Coaching
- $75 per hour, flat, with no package required.
- Insurance
- Not health care, so not billed to insurance.
- Where
- Online worldwide, or in person on the Oregon coast.
Questions people ask.
Plain answers before you reach out
What is life coaching, exactly?
Coaching is a forward looking partnership: we start where you are, get clear on what you want, and build a plan you will follow, and then I help you stick to it, kindly. It is practical and goal focused, and it is not a diagnosis or a treatment.
Is coaching the same as therapy or counseling?
No, and the difference matters. Therapy is licensed mental health care that can diagnose and treat conditions and is often covered by insurance, while coaching is unlicensed, forward focused work on goals, habits, and decisions. Coaching does not diagnose, treat, or cure anything, and it is not a substitute for therapy. If something clinical comes up, I will help you find the right licensed support, and there is a full side by side on the Therapy vs Coaching page.
Who do you work with?
People stepping into leadership for the first time, founders and managers carrying more than they signed up for, anyone navigating a hard transition like a career pivot, a move, or burnout, and people who want to show up better in their relationships. If you are functioning but stuck, scattered, or stalled, coaching can help.
Do you only work with people on the Oregon coast?
No, most coaching happens by video, so you can work with me from anywhere in the country or the world. In person sessions are available on the North Oregon Coast near Astoria, Seaside, and Warrenton.
What happens in a session?
We talk: I ask good questions, reflect back what I hear, and we name the one or two things that would move the needle most. You leave with a concrete next step and a way to stay accountable, and most clients meet every week or two by video.
Do you take insurance?
No, coaching is not health care, so it is not billed to or reimbursed by insurance, Medicare, or Medicaid, and there is no diagnosis code or superbill. It is paid out of pocket, and fees are listed plainly on the Fees page.
Is anything I share confidential?
Coaching conversations are private and handled with care, but coaching is not a licensed health service, so it does not carry the legal confidentiality protections, like HIPAA, that therapy does. Please do not send sensitive health details through the website form, since it is not a secure channel, and know that we cover privacy fully in your coaching agreement.
What if I am in crisis right now?
Coaching is not crisis care, and the website is not monitored around the clock. If you are in danger or thinking about harming yourself, call or text 988 (the Suicide and Crisis Lifeline), call 911, or call the Clatsop County 24 hour crisis line at 503-325-5724. Outside the US, Find a Helpline at findahelpline.com lists free support in more than 130 countries, and you deserve immediate help.
How do we start?
Book a free, no pressure intro call, where we talk about what is going on and whether coaching is the right fit. If it is not, I will point you toward something that is, and the Get Started page walks you through the whole path.
If your question is not here, send it through the contact page and you will get a straight answer, usually within a day or two.
Ready to get your hands back on the wheel?
The first conversation is free and carries no pressure: we talk about what is going on and whether coaching is the right fit, and if it is not, Jake will point you somewhere that is.